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Data Explosion image
25 Sep

Health Care and the Data Explosion

Data mining is a concept that has long been linked to the world of consumer marketing. The idea is simple enough—with every purchase, a customer reveals something about his or her habits that can be studied and used to guide a brand’s decision-making process. That is provided, of course, that...

Citizens Choice Health Plan image
08 Sep

Alignment Healthcare acquires California health plan

Alignment Healthcare, an emerging health care services company based in Orange County, Calif., has purchased Citizens Choice Health Plan, a California Medicare Advantage plan that has been in business since 2006. Terms of the acquisition were not disclosed. The purchase has been approved by the California Department of Managed Health Care (DMHC). Citizens...